( motion · 03 / 04 )
Film and stills, produced in-house.
EVOKE is a motion design studio in Mumbai that produces brand films, campaign stills, social cutdowns and the motion inside websites, all in-house. Because the same people design the brand and the site, the motion belongs to the brand instead of fighting it.
What motion means here
Four things. A brand film that says what the brand is for in under a minute. Campaign stills that carry the same light and the same world. Social cutdowns cut from the film for the formats you actually post. And the motion inside the website itself: the way a page arrives, the way a product turns, the light that moves when you do.
Why in-house
When the film is briefed out to a production house, it comes back in the production house's style, and the site has to be bent to fit it. When it is made by the people who designed the brand and the site, it is shot in the brand's light, cut to the site's rhythm and delivered in the formats the site needs. The first film usually rides inside a site build for that reason.
Where you can see it
This site. The hero is a 3D scene that answers the pointer, the water under the page ripples where you move, and every project opens in a lit room. The motion on the client sites is quieter, because it is theirs, not ours: a hotel that fills with sea, a wordmark that scatters into particles.
How it goes
A call about what the film has to do. A treatment, so you see the idea before a camera moves. Then the shoot or the build, the edit, and the cutdowns, delivered with the site or on their own.
The work
- Break of Dawna plant-based dairy brand in Mumbai
- Reckona diagnostics manufacturer in Vadodara
- Gathera day-use space in Mumbai
- KP Studiosan industrial designer's portfolio
- Hýdora hotel concept in Santorini
Questions people ask
Do you make the film and photography too?
Yes. Campaign film and stills are produced in-house, not briefed out, which is why the motion on these sites belongs to the brand instead of fighting it.
Can I get just a film, without a website?
Yes. Most films are made alongside a site, because that is where they work hardest, but a film or a set of stills can be a project on its own.
Do you do animation and 3D?
Yes, where it says something. The 3D on this site and on KP Studios is built in the browser, live, not rendered as video.
One call is usually enough to know whether it is a fit.