About

EVOKE is an independent brand, website and motion studio in Vadodara and Mumbai, founded by Aaryaman Mascarenhas. The studio works with clients in India and internationally, bringing direction, brand identity, websites and motion together under one creative direction.

Direction: the idea, the tone and what people should feel, agreed before anything is made. Brand identity: the wordmark, colour, type and the system they hang off. Websites: engineered around the brand, with immersive 3D and motion where they add meaning, and fast on a phone. Motion: brand films, campaign stills and social cutdowns, produced in-house.

Aaryaman designed and built the websites for Break of Dawn, a plant-based dairy brand, and Gather, its day-use space, both in Mumbai. He works with the Reckon Diagnostics team in Vadodara on its website and digital projects. For KP Studios, the portfolio of industrial designer Kaavya Patel, he led the creative direction, design, development and 3D. Hýdor is his personal hotel concept, set in Oia, Santorini.

One call about what the brand or the site has to do. A written scope and a number before anything starts. Real screens before code. Then the build, the launch and the hand-over, with the domain, the code and the content belonging to the client. There is no price list; every project is quoted after the call.

Aaryaman Mascarenhas founded EVOKE in Mumbai in September 2026, and leads the studio.

No. EVOKE is an independent, founder-led studio: Aaryaman Mascarenhas is directly involved in the work from direction through delivery rather than briefing it out.

Vadodara and Mumbai, India. It takes on D2C, hospitality and product brands in India and internationally, mostly working online, on IST, with calls booked in the client's hour. Meeting in person depends on availability, and shoots take place wherever the project is.