website · d2c · mumbai

Break of Dawn: a website for a plant-based dairy brand in Mumbai

Break of Dawn is a plant-based dairy brand in Mumbai, and its website was designed and built by EVOKE, a brand, website and motion studio in Mumbai. Plant-based dairy brand · Mumbai.

The brief

Break of Dawn makes plant-based dairy in Mumbai: almond m***, cultured feta ch*** and nogurts, made by hand and delivered at the break of dawn. The brand needed a site that made the product feel worth its price before anyone read a word, and made subscribing the obvious first move.

What was made

A site built from scratch around the pour: the product fills the first screen, the range is one move away, and "subscribe & save" is the first button. Built for the phone first, with the brand's own type and colour carried through the range, gifting, the story and the partner page.

Break of Dawn homepage on a laptop, designed and built by EVOKE

The detail

The homepage headline, "wake up to the good s***", sets the tone the rest of the site keeps: plain, a little cheeky, sure of the product. The navigation is short (the range, gifting, our story, gather, subscribe, contact) and the same on the phone, where the site is designed to be read first.

Break of Dawn homepage on a phone

Live site: bybreakofdawn.com

Tags: website design · d2c · food and drink · mumbai

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Contact

Email aaryaman.golf@gmail.com. WhatsApp +91 72790 61111. Book a call.