evoke

( for · d2c brands )

For D2C brands that want to be remembered.

EVOKE works with D2C brands in India on the website, the brand identity and the film, from one studio in Mumbai. A D2C site from EVOKE is built from scratch, designed on the phone first, and made to make the product feel worth its price before the checkout.

What a D2C brand needs from a site

To make the product feel worth its price in the first three seconds, on a phone, before anyone reads a word. Then to answer the questions a first-time buyer has, quickly, and to get out of the way of the order. A template can do the last two. Only a site made for the brand does the first.

The work

Break of Dawn, a plant-based dairy brand in Mumbai: a site where the product pours across the screen, the range is a page away and subscribing is the first button. Its sibling space, Gather, has its own site for bookings by the hour or the day.

What it includes

The site, designed and built from scratch; the brand identity if it is being made or remade; the film and the stills that sell the product, made in-house so they match the site; and the search groundwork so the brand is found by name and by category.

How it goes

One call about what the brand has to do. A scope and a number in writing. Screens before code. Then the build, the launch and the hand-over.

The work

Questions people ask

Do you build Shopify stores?

Ask on the call. EVOKE builds sites from scratch; whether the checkout runs on Shopify or elsewhere depends on what the brand already uses, and it is settled in the scope.

Can you do the packaging and social as well?

The identity, the film and the stills, yes. Packaging and day-to-day social content are not what EVOKE does; the identity comes with guidelines so whoever does them keeps the brand whole.

One call is usually enough to know whether it is a fit.

book a call or write to aaryaman.golf@gmail.com

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