( brand · 02 / 04 )
Brand identity, then the site that carries it.
EVOKE is a brand identity design studio in Mumbai. It designs the wordmark, colour, type and the system they hang off for D2C, hospitality and product brands, and usually goes on to build the website and the film, so the brand is made once and used everywhere.
What brand identity means here
The look and the voice, and the rules that keep both steady. A wordmark that works at the size of a favicon and the size of a wall. A colour that is yours. Type chosen for how the brand speaks, not for what is fashionable. And the guidelines that let anyone who touches the brand later keep it whole.
Why it is usually the better way round
A site built on a brand that already knows what it is comes out faster and holds together. When the identity and the site are made by the same hands, nothing is lost in the hand-off: the motion on the site belongs to the brand, and the film shot later matches the wordmark. That is the reason EVOKE does all four things rather than one.
Who it is for
Founders and marketing leads at D2C brands, hospitality brands (a room, a hotel, a restaurant), studios and clinics that are ready to invest in a brand people remember, not a logo to get past. Companies that would rather have one small team accountable for the whole thing than three agencies to keep in step.
How it goes
Direction first: before anything gets made, we agree on what it is for. Then the identity, presented as real applications rather than a logo on a white page. Then, if you want it, the site and the film, built from the same system.
The work
- Break of Dawna plant-based dairy brand in Mumbai
- Reckona diagnostics manufacturer in Vadodara
- Gathera day-use space in Mumbai
- KP Studiosan industrial designer's portfolio
- Hýdora hotel concept in Santorini
Questions people ask
Can you do the brand as well as the website?
Yes, and it is usually the better way round: wordmark, colour, type and the system they hang off, then a site that already knows what it is.
Do you only work with D2C brands?
No. The work so far runs from a plant-based dairy brand to a diagnostics manufacturer, a day-use space, a designer's portfolio and a hotel concept. D2C and hospitality are where the studio is strongest.
What do I get at the end?
The wordmark and mark in every format you will need, the colour and type system, and guidelines that let your team and any future agency use the brand correctly.
One call is usually enough to know whether it is a fit.